Fashion press – Stepanenko Yanis

YS Brand Positions Ukrainian Design Through Collaboration

Moda Productions Takes Center Stage at Palais Garnier

YS Brand, created by designer Yanis Stepanenko, made its highly anticipated debut at the historic Palais Garnier in Paris, presenting a demi-couture collection that fused dramatic elegance with modern European craftsmanship. The show marked a milestone for the label, showcasing refined silhouettes, rich textures, and bold statement designs created for the modern luxury client.

What defined the presentation was the integration of Ukrainian collaborators across multiple product categories.Handbags by Lona Prist, footwear by Kyiv-based Kachorovska, jewellery by Lobortas Jewelry House, and millinery by Marta Holod were not presented as separate contributions but as part of a unified system.

Discovering YS Couture and the Language of Transformation

At Opéra Garnier, YS Couture revealed a collection, drawing us in through details, atmosphere, and emotion. Founded in Kyiv by designer Yanis Stepanenko, the demi-couture brand is rooted in a...

YS Brand Stands Tall in Paris with a Message of Resilience

Unveiled in Paris within the grand halls of Palais Garnier, YS Brand, delivered a presentation that carried a deeper meaning beyond fashion. In a time marked by uncertainty and challenge...

YS Couture Presents Guérison d’Or: A Testament to Resilience in Paris

YS Couture by Yanis Stepanenko unveiled its Guérison d’Or collection at the Palais Garnier during Paris Fashion Week, presenting a deeply symbolic narrative of resilience and renewal. Created in Kyiv under extreme conditions, the collection transforms adversity into artistry, using gold as a metaphor for strength and rebirth.

Here's a look at the collection from the Ukrainian brand YS Couture by YANIS Stepanenko at Paris Fashion Week

Paris remains the traditional hub of Haute Couture. As part of Paris Fashion Week, a show by the Ukrainian brand YS Couture by YANIS Stepanenko took place at the legendary Place de l’Opéra, featuring partners Lona Prist, Kachorovska Atelier, Lobortas, and Marta Holod. The venue, embodying the architectural grandeur of the Opéra Garnier, ...

Healing in Gold: The Yanis Stepanenko Couture Campaign, Shot in Paris

Following its runway show at Paris Fashion Week 2026, Yanis Stepanenko Couture unveiled the campaign for its Guérison d’Or collection, shot in Paris. The campaign highlights the brand’s approach to fashion as a form of wearable art that transcends time.

Ukrainian fashion on the streets of Paris: exclusive shots from the new campaign

Following a successful showing at Paris Fashion Week 2026, the Ukrainian brand Yanis Stepanenko Couture has unveiled a new campaign for its Guérison d’Or collection, shot in Paris—INSIDER.UA is publishing exclusive photos.

Ukrainian design in Cannes: the ‘Scythian’ image and 1950s fashion from YS Couture

The Ukrainian brand combines luxury, femininity and ancient ornaments.

Yanis Stepanenko

In 2019, aged only 20, Central Saint Martins graduate Yanis Stepanenko staged a memorable catwalk at Ukranian fashion week, setting the bar high for a career as a fashion designer to watch.

Ukrainian couture at the Oscars: an exclusive dress for Miss Germany 2015

Another made-in-Ukraine discovery at this year's ceremony.

Mic Germany–2015 Olga Hoffmann is originally from Ukraine. And for the 95th Academy Awards ceremony, she chose an exclusive dress from the Ukrainian brand YS COUTURE. Designer Yanis Stepanenko shared his thoughts with JS.

“It was very important for Ms. Olga to walk the red carpet this year wearing a dress by a Ukrainian designer. It was an honour and a real challenge for me and my team to create this enchanting dress in such a short time under these extremely difficult and tragic circumstances.